Our newsletter, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are.
The topics span across business, psychology, history, technology, and current affairs, but broadly, we just write what we'd love to read.
16 articles
Maybe identity is not a fixed thing but a story we keep telling ourselves, memory by memory. But then the question is: if your cells, thoughts, memories, are all temporary…what makes you, you?
Traffic isn't just on roads but in our digital lives too. From cluttered inboxes to endless meetings, the solution isn't more speed but fewer "vehicles."
From train crashes caused by mismatched town clocks to Wall Street trades decided in microseconds, humanity’s obsession with mastering time has shaped our lives in ways both absurd and profound. How did we get here and what would it mean to reclaim time on our own terms?
A quiet man cuts a queue, and a low-stakes social contract collapses. This week, we explore the strange power of lines - why we obey them, what they reveal about our societies, and what happens when no one’s watching.
During World War II, islanders built fake airstrips to summon planes that never returned. Today, we do something eerily similar - in startups, governments, and even science. This is the story of why we keep copying the ritual, while forgetting the reason it worked.