Psychology
Lights Will Guide You Home
Diwali pulls you home like gravity. Rituals aren't just tradition, but antidotes to loneliness, anchors that sustain us through repetition and predictability.
October 20, 2025·3 min read
Plain Sight
Our newsletter, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are.
The topics span across business, psychology, history, technology, and current affairs, but broadly, we just write what we'd love to read.
Utkarsh Goklani
17 articles
Psychology
The Illusion of Continuity
Maybe identity is not a fixed thing but a story we keep telling ourselves, memory by memory. But then the question is: if your cells, thoughts, memories, are all temporary…what makes you, you?
September 29, 2025·2 min read
Psychology
Stuck in Second Gear: Why Google Maps can’t save us
Traffic isn't just on roads but in our digital lives too. From cluttered inboxes to endless meetings, the solution isn't more speed but fewer "vehicles."
September 15, 2025·3 min read
Psychology
Tyranny of the Clock
From train crashes caused by mismatched town clocks to Wall Street trades decided in microseconds, humanity’s obsession with mastering time has shaped our lives in ways both absurd and profound. How did we get here and what would it mean to reclaim time on our own terms?
September 1, 2025·4 min read
Psychology
First Come, First Betrayed
A quiet man cuts a queue, and a low-stakes social contract collapses. This week, we explore the strange power of lines - why we obey them, what they reveal about our societies, and what happens when no one’s watching.
August 17, 2025·4 min read