Our newsletter, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are.
The topics span across business, psychology, history, technology, and current affairs, but broadly, we just write what we'd love to read.
Our newsletter, where we bring hidden patterns and insights from the world of business, technology, and culture, delivered straight to your inbox.
There’s compelling evidence that humans don’t like to fight or kill. Many soldiers spend entire careers never firing their guns, even in wars. Yet, we’re capable of the most atrocious crimes. What explains that?
There’s compelling evidence that humans don’t like to fight or kill. Many soldiers spend entire careers never firing their guns, even in wars. Yet, we’re capable of the most atrocious crimes. What explains that?
Abstraction is a double-edged sword. While the tools we create expand what we can do and make life easier, they're simultaneously weakening the mental muscles that created them.
Why do we still remember the apple that fell on Newton’s head, but not our GDP growth projection, or latest inflation figures, or even the pie chart numbers we saw in the ppt yesterday? What do great storytellers understand that the average ones don’t?
Sometimes the best product doesn't win. From VHS tapes to AI browsers, the real battle isn't about quality—it's about who controls the doors through which users enter.
During World War II, islanders built fake airstrips to summon planes that never returned. Today, we do something eerily similar - in startups, governments, and even science. This is the story of why we keep copying the ritual, while forgetting the reason it worked.
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